STH Group ensures all customers are aware of the latest concepts and trends around corporate travel and hospitality, as well as new opportunities for exclusive access to the biggest sporting events in the world. If you’re looking for inspiration when deciding which sports travel and hospitality to purchase in the future, this is the place to read about everything from the history of the event and how it can benefit your business, through to ensuring you provide the best experience for your guests.
Browse the selections below for news stories, best-practice ideas, travel and hospitality benefits, interviews with current or former sports stars, as well as write ups from the STH Group Business events, featuring top business speakers and sports personalities.
Miami, FL — [June, 2026] — STH, the Sodexo Live! dedicated company for travel & hospitality continues to expand its presence in elite global…
STH Announces Record-Breaking Delivery of World Baseball Classic Experiences STH, the official hospitality partner of the 2026 World Baseball Classic,…
January 22, 2026 – Sodexo Live! and STH today announced the appointment of Claire Morris as Chief Executive Officer of…
LONDON, UK — STH Group, through its ICC Travel & Tours brand, is pleased to announce the launch of the Official…
Miami, FL — November 25, 2025 — Following the global launch of World Baseball Classic Experiences powered by STH, today…
Miami, Florida – October 21st, 2025 – STH Group, the global leader in sports travel and hospitality, and JTB Corp.,…
