Our People


STH as a company can only be as good the people that work here, and we are fortunate to employ some of the most experienced, passionate and driven people in the industry. World-class standards are combined with a friendly atmosphere and trustworthy team ethic, which gives our staff the desire to come to work and work with our partners to make their event better.

Our Global Executive Team oversee all global activities, bringing together their teams to achieve STH’s goals and
our partners’ objectives, and to help deliver the best sporting events in the world.


Simon Jefford

Chief Executive

Simon is the Chief Executive of STH Group and the driving force that has taken the business from its launch into the highly respected global sports and travel company that it has now become.


Sandra Parkinson

General Manager STH UK

Sandra is the General Manager of STH UK and has delivered premium travel and hospitality experiences at the most prestigious sports events in the world, including Rugby World Cup, Cricket World Cup, and the Olympics Games.


Brendan Delahunty

General Manager STH Japan

Brendan is the General Manager of STH Japan and led the team running the official in-venue hospitality program at Rugby World Cup 2019 and is now working on the Tokyo Olympic Games.


David Caldwell

General Manager STH Australia & New Zealand

David is the Group General Manager of STH Australia & New Zealand and oversees the teams running the consumer facing brands All Blacks Tours, NZ Cricket Tours and Wallabies Travel.


David Maccallum

Commercial Director

David is the Commercial Director of STH Group and has led the successful sales at Rugby World Cup 2015 and 2019 as well as the on-site hospitality at London 2012 Olympics and the Tokyo 2020 Olympic Games.


Clare Martin

Operations Director

Claire is Operations Director of STH Group and was responsible for the planning and delivery of the commercial hospitality programme at the Rugby World Cup in Japan 2019, England 2015, New Zealand 2011 and France 2007.


Elaine Crook

Finance Director

Elaine is the Finance Director at STH Group and has successfully overseen the financial control of the travel and hospitality programmes across four Rugby World Cups, London 2012 and now Rugby World Cup 2023 and Tokyo 2020.

James Roach

General Counsel

James is the General Counsel at STH Group and oversees all legal functions on programs including the IAAF World Championships 2017, Rugby World Cup 2019 and Tokyo 2020 Olympic Games


Alexis Cheshire

IT Director

Alexis is the IT Director at STH Group and is responsible for all technology operations of the company, including the development and implementation of an overall IT strategy for the group.


Sisii De Winter

Executive Assistant and Head of Business Operations & HR

Sisii is the Executive Assistant and Head of Business Operations & (interim) HR at STH Group responsible for supporting the Chief Executive in the facilitation of the growth of the global offices.


Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.

STH is a partner that you can trust. With the strong backing of our shareholders – Sodexo and the Mike Burton Group – the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.

We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.