Our people | STH GROUP

Our people

STH as a company can only be as good the people that work here, and we are fortunate to employ some of the most experienced, passionate and driven people in the industry. World-class standards are combined with a friendly atmosphere and trustworthy team ethic, which gives our staff the desire to come to work and work with our partners to make their event better.

Our Global Executive Team oversee all global activities, bringing together their teams to achieve STH’s goals and our partners’ objectives, and to help deliver the best sporting events in the world.


Chris John

Chief Executive Officer

Chris John is Chairman and Chief Executive Officer of STH.

Emily Tuffin

General Manager UK Office

Emily is the General Manager of the UK office, leading the team to deliver world-class travel and hospitality programmes. She has managed programmes for major events, including London 2012, Rugby World Cup 2015 and 2019, PyeongChang 2018, Tokyo 2020, ICC Cricket World Cup 2019 and ICC T20 World Cup 2021.


Martyn Lee

Event Delivery Director

Martyn is the Event Delivery Director for STH Group. He heads up the implementation of travel and hospitality programmes across numerous major sporting events including London 2012, Rugby World Cup 2015 & 2019, UCI 2016, Tokyo 2020 and ICC World Cups.

David Caldwell

General Manager New Zealand

David is the General Manager of the New Zealand office and oversees the teams running the consumer facing brands including All Blacks Tours.


David Maccallum

General Manager Australia

David is the General Manager of the Australia office, and has led the successful sales at Rugby World Cup 2015 and 2019 as well as the on-site hospitality at London 2012 Olympics and the Tokyo 2020 Olympic Games.


Elaine Crook

Finance Director

Elaine is the Finance Director at STH Group, leading the financial strategy and direction for the company. She has successfully overseen the financial control of the travel and hospitality programmes across four Rugby World Cups and the Olympic Games in London 2012 and Tokyo 2020.

James Roach

Director of Legal and Strategy

James is the Director of Legal and Strategy for STH Group. His role oversees legal functions across all global businesses and programmes, whilst also leading the group’s strategic planning to drive STH’s ambition to constantly grow and innovate.


Sisii De Winter

Head of HR (STH) & HR Projects Lead (Sodexo Live!)

Responsible for leading the implementation, evaluation and development of a high-performance working culture, maximising personnel delivery to achieve STH Group’s strategic objectives.



Our world class sports, travel and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.

STH is a partner that you can trust. With the strong backing of our shareholders Sodexo, the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.

We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.