About us | STH Group

Your Event. Your Brand. Our Expertise


We partner with event owners to make the biggest sporting events in the world even better.

From the Olympic Games in London and Tokyo, the Cricket World Cup in England & Wales to the Rugby World Cups in New Zealand, England, Japan and France, our award-winning team cover the globe to create travel and hospitality programmes with one simple ambition – to leave sports fans knowing they have just been part of an experience of a lifetime.

See what right holders have to say

STH have been a great partner to work with, providing expertise to ensure fans are given the best possible Summer or Winter Games time experience. The excellent Team GB Live website provides a simple and effective way for fans to understand their ticket and hospitality options, whilst the team behind the scenes, be it in country or back in the UK, provide professional and efficient assistance to fans from start to finish.

Andy Anson, BOA CEO

Congratulations on all the hospitality venues – absolutely stunning and a great tribute to your hard work and dedication over the last three years.

Alan Gilpin, World Rugby CEO

From their initial contract-winning proposal, through to how they have handled the challenges all Olympic stakeholders have faced dealing with a postponed Games, STH have approached everything with the utmost professionalism and expertise you would expect from a global sports hospitality company of their stature. The in-venue hospitality programme at Tokyo 2020 is an integral part of the overall delivery of the Games, and STH have delivered something truly world class that makes the memorable unforgettable for spectators.

Naoki Hatano, Tokyo 2020 Organising Committee

STH gives the ICC a platform to bring global audiences closer to the action and provide intrinsic value to the fan experience. With the cricketing fans at the heart of the ICC’s event delivery strategy, STH played an integral role in enhancing the fans’ Cricket World Cup experience. Their programmes were delivered with absolute professionalism and we look forward to working with the team for the upcoming tournaments.

Campbell Jamieson, Commercial Director, ICC

What we do

STH Group lead the world in the delivery, sales and management of hospitality and travel programmes for global sporting events.

We view each sporting occasion as a unique experience and have the technical expertise and experience to help raise any sporting event to a different level for both the sports fans attending and the rights holders we partner with.


Your event. Your brand. Our expertise.










Sports Travel and Hospitality Group

Fans are the heart and soul of every sporting event. Our world class sports travel and hospitality services allow fans to fully immerse themselves in the live passion and drama up close to all the action.

Our travel and hospitality guests do not just feel the atmosphere, they are a part of it. That’s why we are the world’s leading sports travel and hospitality company.

STH is a partner that you can trust. With the strong backing of our shareholders Sodexo, the foundation of our business is secure.

We are passionate, innovative and completely dependable with a long and enviable track record of consistent excellence across the biggest sporting events in the world.