STH Expands Global Footprint with Opening of Miami Office
STH Expands Global Footprint with Opening of Miami Office
New hub signals continued growth and commitment to the North American market
STH Group, the global leader in premium sports travel and hospitality experiences, today announced the official opening of its new office in Miami, marking a strategic expansion into one of North America’s most dynamic sporting and cultural destinations.
The Miami office will serve as a key base for STH’s growing North American operations, enabling closer collaboration with partners, rights holders, and clients across the U.S. This move underscores STH’s continued momentum following recent global successes and its ongoing commitment to delivering curated, unforgettable moments in the world’s most iconic sporting arenas.
Crucially, STH’s Miami expansion will be enhanced by its parent company, Sodexo Live!, which already boasts a strong operational footprint and marquee venue partnerships across the city. From stadiums to convention centres and beyond, Sodexo Live!’s deep integration in the Miami market will provide synergies and accelerate STH’s ability to deliver seamless, end-to-end experiences combining official tickets, luxury hospitality, and curated travel.
“Miami is more than a city – it’s a global gateway to sport, culture, and entertainment,” said Chris John, CEO at STH Group. “As we scale our North American presence, this new office positions us at the intersection of major international events, diverse clientele, and unrivalled growth opportunities.”
STH’s Miami expansion comes at a time when the city is cementing its reputation as a world-class host for major sporting events, including Formula 1, tennis, football, and the upcoming 2026 World Baseball Classic. With this new location, STH is poised to further elevate the sports hospitality landscape by offering seamless access to official tickets, bespoke travel, and white-glove service for corporate and individual clients alike.
About Sports Travel & Hospitality (STH)
STH connects fans with the heart of the action at the world’s biggest sporting events. With three decades of expertise and offices in the UK, Australia, and New Zealand, STH delivers comprehensive hospitality and travel programmes, enhancing customer experience and driving growth for sports rights holders. Past projects include six Rugby World Cups, London 2012, Tokyo 2020, the Australian Open, and ICC tournaments.
Make the Memorable Unforgettable | STH Group
About Sodexo Live!
Sodexo Live! manages prestigious convention, cultural, and sporting venues and major events all over the world. With 40,000 employees and 500 sites, Sodexo Live! offers clients a range of bespoke catering, sales, and event management services, helping to transform the consumer experience into unforgettable memories. Sodexo Live! commits to unlocking customers’ full potential while favouring local communities. Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and the recent Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, Hard Rock Stadium, the Scottish National Gallery, and the Hollywood Bowl in Los Angeles.
For more information, contact:
Rob Wingrove – Group Commercial Director
Email: rob.wingrove@sthgroup.uk
