STH was appointed by British Cycling as official hospitality provider for the 2016 UCI Track Cycling World Championships at the Lee Valley VeloPark.
It was the first time that the Track Cycling World Championships had been held in the UK in nearly a decade and the list of riders competing included some of the greatest track cyclists on earth.
The event attracted more than 50,000 spectators cheering on famous British riders such as Jason Kenny, Laura Trott, Mark Cavendish and Sir Bradley Wiggins.
As exclusive official provider of hospitality for the 2016 UCI Track Cycling World Championships, we worked closely with British Cycling to deliver a superb track centre experience. Our aim was to increase the prestige and quality of the hospitality on offer to appeal to corporate clients and high net worth purchasers.
Using the event brand, we created a fully integrated marketing campaign that focused on creating leads for our in-house sales team. We negotiated media deals with cycling publications and relevant newspapers and utilised our extensive global database of contacts to build interest in the unique hospitality services available at the event.