STH has been appointed by the British Olympic Association (BOA) as its official ticketing and travel partner for four Olympic Games – including the PyeongChang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games*, Beijing 2022 Olympic Winter Games and Paris 2024 Olympic Games.
The BOA is the National Olympic Committee for Great Britain and Northern Ireland. Its role is to select “Team GB” from the best athletes in the nation who will go on to compete in the summer and winter Olympic Games at “the greatest sporting competition in the world”.
STH has worked with the BOA to develop the Team GB Live brand which drives a greater affiliation between the BOA and their fans.
STH has created innovative official travel packages for fans wishing to support Team GB at Olympic Games including PyeongChang 2018 Olympic Winter Games, Tokyo 2020 Olympic Games and future events the Beijing 2022 Olympic Winter Games and Paris 2024 Olympic Games.
We can also sell tickets directly to fans who want to make their own travel arrangements as we are the Authorised Ticket Reseller (ATR) for the UK and Ireland.
STH has worked closely with the BOA to create a series of fan engagement events, including the Team GB Ball.