BACKGROUND
STH was appointed by the British Olympic Association (BOA) as its official ticketing and travel partner for four Olympic Games – including the PyeongChang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games* and Beijing 2022 Olympic Winter Games.
The BOA is the National Olympic Committee for Great Britain and Northern Ireland. Its role is to select “Team GB” from the best athletes in the nation who will go on to compete in the summer and winter Olympic Games at “the greatest sporting competition in the world”.
STH worked with the BOA to develop the Team GB Live brand which drives a greater affiliation between the BOA and their fans.
STH created innovative official travel packages for fans wishing to support Team GB at Olympic Games including PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games.
We also sold tickets directly to fans who want to make their own travel arrangements as we are the Authorised Ticket Reseller (ATR) for the UK and Ireland.
STH also worked closely with the BOA to create a series of fan engagement events, including the Team GB Ball.
Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.
STH is a partner that you can trust. With the strong backing of our shareholders Sodexo, the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.
We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.
