In 2015 the Rugby World Cup returned to England, the home of Rugby. Teams from 20 nations played 48 matches at 13 venues across England and Wales.
The tournament closed with New Zealand crowned champions for the third time, having previously won the Webb Ellis Cup in 1987 and 2011.
This was the biggest ever Rugby World Cup with a total of 2.3 million tickets sold and more than 400,000 international visitors travelling to England and Wales for the tournament.
In 2010, STH Group was awarded the exclusive travel and hospitality programme rights for Rugby World Cup 2015 in England and Rugby World Cup 2019 in Japan.
We widely promoted the programme as part of a two and a half year marketing campaign that carefully matched our segmented audience against relevant package type. Our in-house sales team focused on converting leads generated by the marketing activity and the growing global database.
Our operations team worked closely with the tournament’s organising committee to deliver a seamless hospitality service consistent with Rugby World Cup’s values and standards.
Twickenham stadium was the most important venue for the tournament as it hosted most of the high-profile matches including the Final.