What We Do
STH Group has provided the most sought-after travel and hospitality services at the biggest and most watched sporting events in the world.
We are the only company in the world that can provide in-venue hospitality at the Tokyo 2020 Olympic Games as well as bringing fans from Japan, Australia and New Zealand to the action at Rugby World Cup 2023.
We are proud to be an industry leader that consistently sets new standards for innovative travel and hospitality services.
We view each sporting occasion as a unique experience and have the technical expertise and experience to help raise any sporting event to a different level, for both the sports fans attending and the rights holders we partner with.
YOUR EVENT. YOUR BRAND. OUR EXPERTISE.
HOSPITALITY SALES & MARKETING
We partner with rights holders across the world to deliver world-class spectator experiences.
This includes widening the global or domestic marketing reach of an event using our constantly updated and state-of-the-art database of travel and hospitality customers.
Whatever the challenges, STH has the creativity to find innovative solutions completely aligned with the business objectives of event owners.
PRODUCTION & OPERATIONS
We are specialists in the creation and operational delivery of class leading travel and hospitality.
We evaluate and execute every step of the customer journey to ensure an exceptional experience, and then we plan and organise the supply chain and infrastructure to deliver a fully integrated travel or hospitality operation.
Nothing is too big for STH Group as we have proven with building a state-of-the-art hospitality facility from the ground-up at the International Stadium Yokohama for Rugby World Cup 2019 in Japan.
MANAGEMENT OF THE OFFICIAL TRAVEL PROGRAMME
We end-to-end manage the entire travel programme that meets the needs of the most demanding sports enthusiasts.
Our extensive network and global reach mean that we can help make any event accessible to fans from all corners of the globe.
BRANDED TRAVEL PROGRAMME
STH Group provide fans the opportunity to travel to the biggest sporting events in the world with official travel packages exclusively appointed by the sport’s governing union.
We offer fans a great range of supporter and corporate tour options, with packages available from Team GB, All Blacks, Wallabies and Black Caps annual events and international fixtures.
SPONSOR SERVICES
Our sponsor hospitality services include event logistics, guest invitation management, ticket allocations and travel services.
This enables us to develop travel and hospitality packages that deliver unique experiences for sponsors and their guests and ensures high awareness for maximum return on sponsorship investment.
EVENT STRATEGY
Our extensive experience producing, branding, and promoting some of the biggest events in world sport means we have the expertise to help you plan your event to ensure you capitalise on every opportunity, and achieve truly spectacular results.
EVENT TICKETING
Our ticketing team has worked on some of the largest events in the world. Working with the Rugby World Cup in Japan 2019 and England 2015, plus the Tokyo 2020 Olympic Games, we have managed ticket allocations and distribution in the hundreds of thousands. We understand the importance of effective allocation management and how to secure prime seats for inclusion in travel and hospitality packages.
Fans are the heart and soul of every sporting event. Our world class sports travel and hospitality services allow fans to fully immerse themselves in the live passion and drama up close to all the action.
Our travel and hospitality guests do not just feel the atmosphere, they are a part of it. That’s why we are the world’s leading sports travel and hospitality company.
STH is a partner that you can trust. With the strong backing of our shareholders Sodexo, the foundation of our business is secure.
We are passionate, innovative and completely dependable with a long and enviable track record of consistent excellence across the biggest sporting events in the world.
