OLYMPIC GAMES TOKYO 2020:
FULL SPEED AHEAD FOR THE TOKYO 2020 OLYMPIC GAMES IN 2021

Tokyo 2020 Official Hospitality Logo

BACKGROUND

Tokyo 2020 Official Hospitality Logo

More than 11,000 athletes from 206 nations were expected to participate in the Tokyo 2020 Olympic Games last summer. However, the global coronavirus pandemic meant the organisers were forced to postpone the event.

Despite being rescheduled for July 23 to August 8, 2021, the Olympic Games are still called “Tokyo 2020” for branding and marketing purposes.

However, the COVID-19 pandemic continues to be very challenging in Japan and many other countries around the world. This has led to a decision taken on March 20, 2021, that overseas spectators will not be able to enter Japan and cannot attend the Olympic and Paralympic Games.

Athletes from around the world will still attend and compete, but they will all be tested regularly and required to avoid close contact with other competitors in the Olympic village.

A decision has yet to be made on the maximum number of spectators permitted at each Olympic venue.

There were 4.45 million tickets sold during the initial domestic lottery and just 810,000 of those tickets (18 per cent) have now requested a refund ahead of the rescheduled events.

OUR ROLE

STH was appointed as the exclusive official in-venue hospitality provider for the Tokyo 2020 Olympic Games after a competitive tender process that was concluded in late 2018.

The rights give STH global exclusivity to design, manage and operate distinct official hospitality programmes for IOC sponsors, domestic sponsors, international federations and corporate and personal purchasers.

These are the only official in-venue hospitality rights awarded for the Tokyo 2020 Olympic Games.

The competition venues are spread into two themed areas: the “Heritage” and the “Tokyo Bay” zones. The “Heritage” zone includes some of the iconic sites used during the Tokyo 1964 Summer Games, while the “Tokyo Bay” zone symbolises the exciting future of the city and will showcase events such as canoe slalom, tennis and BMX.

The two zones form an infinity symbol across Tokyo with the Athletes’ Village at the intersection.

We have created and built a series of custom-made structures as sophisticated hospitality facilities at key Tokyo 2020 venues, including a luxurious pavilion adjacent to the Olympic Stadium.


Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.

STH is a partner that you can trust. With the strong backing of our shareholders – Sodexo and the Mike Burton Group – the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.

We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.