The Melbourne Racing Club has appointed STH Australia to exclusively manage the travel program for the Caulfield Cup Carnival under the banner “Caulfield Cup Travel”.
The initial three-year agreement will be the first time in recent history that the Caulfield Cup Carnival has had its own official travel program for spectators of the three-day spring event that culminates in Caulfield Cup Day, featuring the world’s richest turf 2400m handicap.
STH will develop, market, sell and deliver Caulfield Cup Carnival ticket-inclusive travel packages worldwide which include unique customer experiences. STH will also be able to offer corporate hospitality in an exclusive curated Heath Enclosure Marquee that will be designed and delivered by STH Australia.
“We are delighted to be working with the Melbourne Racing Club on one of the most exciting and prestigious flat racing events in the world,” said Sam Chadwick, General Manager of STH Australia. “We are looking forward to welcoming racing fans from around the world to what will be an outstanding sporting experience across three great days of racing, featuring some of the season’s best horses from both Australian and international racing stables.”
“The Caulfield Cup Carnival is a truly remarkable event on the global racing calendar, attracting an international field each year,” says Alana Bray, Melbourne Racing Club’s Executive Director – Commercial. “We are pleased to partner with STH Australia to create bespoke Carnival experiences for racing fans both locally and from further away.”
STH, the world’s leading provider of sports travel and hospitality, now have offices in the UK, Japan, New Zealand and Australia. In addition to their extensive travel programme line-up, STH operate and market hospitality programmes at some of the world’s biggest sporting events, including being the exclusive provider of in-venue hospitality at the forthcoming Tokyo Olympic Games.
The Melbourne Racing Club conducts 73 race meetings annually across its three premier racecourses – Caulfield, Mornington and Ladbrokes Park. The Caulfield Cup is the flagship race of the three day Caulfield Cup Carnival, attracting the world’s best stayers. It is the most lucrative turf race of that distance, anywhere in the world, with a prestigious history dating back to 1879.