STH Group has partnered with the Victoria Racing Club (VRC) to announce an exciting new partnership under the brand Melbourne Cup Carnival Travel and Experiences – a bespoke travel platform designed to be a one-stop-shop for visitors to the prestigious Melbourne Cup Carnival.
Melbourne Cup Carnival Travel and Experiences will offer access to tickets across all days of the Carnival, as well as premium hospitality, hotel accommodation, dining experiences, and other activities across Flemington Racecourse and the cosmopolitan city of Melbourne, Australia.
The multi-year partnership will connect expert travel providers with sporting fans and eventgoers who want to make the most of the Melbourne Cup Carnival.
Launched in May 2025, Melbourne Cup Carnival Travel & Experiences has been created to provide a platform for interstate and international racegoers to experience the iconic Melbourne Cup Carnival – whilst opening the gates to an unforgettable Victorian experience.
Our goal? To attract racing enthusiasts, fans, businesses, and clients from across Australia and around the globe to a one-stop shop for all things racing, fashion, hospitality and entertainment. From seamless travel, premium accommodation, and transfers to tailored race day and non-race day experiences, Melbourne Cup Carnival Travel & Experiences is your passport to the ultimate week of celebration.
Of course, the journey doesn’t stop at the track. With Melbourne Cup Carnival Travel & Experiences you will experience the very best of Victoria; from world-renowned coffee and a buzzing nightlife scene to rolling vineyards, coastal gems, and some of Australia’s most vibrant and esteemed restaurants. This is more than an event – it’s a gateway to culture, cuisine, and connection.
Whether you’re here for the thrill of the race or the charm of the region, Melbourne Cup Carnival Travel & Experiences is your all-access pass to everything this extraordinary week – and state – has to offer.
