In 2016, STH Group was appointed by the International Cricket Council (ICC) to manage the Official Travel & Tours Programme for all ICC events.
The ICC is the global governing body for cricket and is responsible for staging all ICC events, including ICC Cricket World Cup, ICC T20 World Cup, and ICC World Test Championship.
The ICC Travel & Tours Programme has been designed to give cricket fans from around the world the opportunity to attend all the top ICC events. Working directly with the ICC, to enhance fan engagement STH has developed a range of travel experiences that bring fans closer to all the action.
As part of our agreement with the ICC, STH appoint Official Travel Agents (OTAs) from around the world for each event, to develop and sell match ticket-inclusive Travel & Tour packages. We administer ticket allocations for each OTA for every event and ensure that all activity is compliant and within the terms of agreement.