In 2016, STH Group was appointed by the International Cricket Council (ICC) to manage the Official Travel & Tours Programme for all ICC events.
The ICC is the global governing body for cricket and is responsible for staging all ICC events, including ICC Cricket World Cup, ICC T20 World Cup, and ICC World Test Championship.
The ICC Travel & Tours Programme has been designed to give cricket fans from around the world the opportunity to attend all the top ICC events. Working directly with the ICC, to enhance fan engagement STH has developed a range of travel experiences that bring fans closer to all the action.
As part of our agreement with the ICC, STH appoint Official Travel Agents (OTAs) from around the world for each event, to develop and sell match ticket-inclusive Travel & Tour packages. We administer ticket allocations for each OTA for every event and ensure that all activity is compliant and within the terms of agreement.
Increased event on event ticket sales for the ICC by 31%
Since appointment as the Travel & Tours partner STH has sold over 50,000 match ticket inclusive travel packages to fans from around the world.
Built a network of respected Official Travel Agents with extensive cricket fan databases
Worked with the ICC to develop a range of exclusive Supporter Tour Packages that bring fans closer to the action including Gala Dinners, Behind the Scenes Tours and the Travel Club
Over delivered on all financial targets to the ICC.
Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.
STH is a partner that you can trust. With the strong backing of our shareholders – Sodexo and the Mike Burton Group – the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.
We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.