ICC Cricket World Cup 2019 was the first time the tournament had been held in England and Wales since 1999.
The 2019 event featured the top 10 teams playing a round robin format to secure their place in the semi-finals before battling it out to reach the finals. The 46-day tournament was played across 11 world-class venues around the country with the final being played at the Home of Cricket, Lord’s on July 14, 2019.
The final saw hosts England take on New Zealand in what has been described by Wisden Cricket Monthly’s Phil Walker as: “The greatest game of cricket ever played.”
After a blockbuster 100 overs both teams were tied leading to a Super Over which went right down to the wire with the Hosts emerging as champions
Not surprisingly, the thrilling final was the most watched game of cricket in the United Kingdom with a unique audience of 24 million across live and highlights coverage.
STH was exclusively appointed by the ICC to operate and manage the Official Travel & Tours Programme for the ICC Cricket World Cup 2019.
We ran an international awareness campaign, two years before the tournament began, to encourage suitable travel agents to apply to become an Official Travel Agent (OTA) for the ICC Cricket World Cup 2019. We received 628 applications and after a rigorous selection process we appointed 17 OTAs.
All selected agents were subsequently invited to an OTA workshop at Lord’s Cricket Ground where they learned about the travel and hospitality programme that was developed by STH which catered for every audience and budget with a wide range of match ticket inclusive experiences. Global sales began on May 1, 2018.