Rugby World Cup Experiences – the Official Provider of Premium Experiences and Travel for Men’s Rugby World Cup 2027 – is proud to announce that official ticket-inclusive packages are now on sale for the opening match, quarter-finals, semi-finals and final. Experience rugby’s pinnacle event in Australia – the biggest Men’s Rugby World Cup ever.
In collaboration with World Rugby, Sports Travel & Hospitality (STH) – operating as Rugby World Cup Experiences – will deliver a range of innovative offerings designed to set new benchmarks in global event access. Fans can now secure everything in one place: official match tickets, premium hospitality, hotel stays, and unforgettable city experiences – all designed for ease, peace of mind, and maximum enjoyment.
Rugby World Cup Experiences gives rugby fans and corporate clients the opportunity to secure unforgettable experiences ahead of the tournament, offering a seamless, elevated way to be part of Men’s Rugby World Cup 2027. Whether travelling from across Australia or around the world, Rugby World Cup Experiences caters to a broad spectrum of eventgoers, from long-time rugby fans to curious first-timers drawn in by the spectacle and sense of occasion.
Rugby World Cup Experiences puts fans at the heart of the action with its most inclusive programme yet:
- Unprecedented access to fully immerse in every aspect of the tournament, unlike anything seen before at a Rugby World Cup
- A broader range of curated experiences for both passionate rugby fans and newcomers alike
- Moments beyond match day, delivering exclusive experiences across the full tournament calendar
As part of the RWC Experiences 2027 programme, five in-stadium experiences will launch – Stars, The Touchline, The Suites, Hemisphere, and Union – each tailored to different types of fans, from dedicated rugby enthusiasts to those after a more social or luxurious match day.
In a world-first for the tournament, Rugby World Cup Experiences will also launch the Advantage Club, an elevated hospitality experience that goes beyond match day, offering exclusive entertainment and immersive social moments in the heart of the host cities.
David MacCallum, Event Director of Rugby World Cup Experiences, said the launch marks a major milestone in fan engagement for the sport. “We’re thrilled to work with World Rugby to bring this ground-breaking hospitality and travel programme to life. From premium match day experiences to tailored travel and exclusive tournament access, our goal is to set a new global benchmark for major event experiences, right here in Australia.”
Men’s 2027 Rugby World Cup Experiences
About Sports Travel & Hospitality (STH)
STH, the Sodexo Live! dedicated company for travel & hospitality, connects fans with the heart of the action at the world’s biggest sporting events. With three decades of expertise and offices in the UK, United States of America, Australia, and New Zealand, STH delivers comprehensive hospitality and travel programmes, enhancing customer experience and driving growth for sports rights holders. Past projects include six Rugby World Cups, London 2012, Tokyo 2020, the Australian Open, and ICC tournaments.
Make the Memorable Unforgettable | STH Group
About Sodexo Live!
Sodexo Live! manages prestigious convention, cultural, and sporting venues and major events all over the world. With 40,000 employees and 500 sites, Sodexo Live! offers clients a range of bespoke catering, sales, and event management services, helping to transform the consumer experience into unforgettable memories. Sodexo Live! commits to unlocking customers’ full potential while favouring local communities. Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and the recent Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, Hard Rock Stadium, the Scottish National Gallery, and the Hollywood Bowl in Los Angeles.
Make the Most of Every Moment | Sodexo Live
About Men’s Rugby World Cup 2027
Men’s Rugby World Cup 2027 is rugby union’s pinnacle event contested every four years by the world’s best nations. For six weeks from 1 October-13 November, 2027, Australia will welcome the world to a nationwide festival of rugby, celebrating its rich culture and heritage, and kicking off a new era of rugby that will have a positive impact for Australia, Oceania and the game globally.
With an expanded format contested by the world’s top 24 teams, Men’s RWC Australia 2027 will inspire an entire generation and break down barriers by making rugby even more accessible, relevant and inclusive, boosting rugby’s fanbase and participation globally.
All revenue generated by Men’s RWC 2027 will be reinvested in the sport, supporting World Rugby’s global growth ambition, its 133 member unions and six regional associations.
