BACKGROUND
For the first time in the history of the event, Japan played host to the Rugby World Cup, which saw twenty teams from around the world play a total of 48 matches at 12 venues across Japan.
Following numerous successful partnerships with STH at previous Rugby World Cups, World Rugby awarded STH Group the exclusive rights to operate and manage the Official Supporter Tours programme.
STH appointed a network of Official Travel Agents (OTAs) from around the world to develop and sell match ticket-inclusive supporter tour packages in their territory.
STH is responsible for the appointment and management of the Official Travel Programme, including the appointment of a network of respected Official Travel Agents from around the world.
STH manages each OTA to ensure all activity is compliant and within terms of agreement. Travel packages are checked prior to sale both in terms of content and price, marketing is approved in accordance with brand guidelines and the secondary market is monitored. We also administer ticket allocation and distribution for each OTA.
RESULTS
A GLOBAL CAMPAIGN ATTRACTED OVER 200 APPLICATION TO BE AN OTA
21 OTAS APPOINTED FROM 10 COUNTRIES
A FURTHER 37 SUB-AGENT APPOINTED TO REACH A FURTHER 21 COUNTRIES
A DEDICATED RWC 2019 WEBSITE GENERATED OVER 400,000 LEADS PASSED THROUGH TO OTAS
856 PIECES OF BRAND COLLATERAL APPROVED
135,000 TICKETS SOLD THROUGH A BESPOKE TICKETING PLATFORM 45,000 TRAVELLING FANS
EXCEEDED ALL FINANCIAL TARGETS
Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.
STH is a partner that you can trust. With the strong backing of our shareholders – Sodexo and the Mike Burton Group – the foundations of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.
We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.
