Melbourne Storm has appointed STH Australia to exclusively manage the travel of its supporters under the banner of a new brand, “Melbourne Storm Tours”.

The initial two-year agreement is the first time that the Storm has been involved in an official travel program for its fans since the club’s launch in 1998. STH will provide packages for Storm fans across the world with ticket-inclusive travel tours to follow the team at home and away. STH will also be able to offer hospitality at the AAMI Park stadium as an Official Hospitality Sales Agent of the team.

“We are thrilled to be working with one of the most popular and successful professional sporting clubs in Australia,” said Sam Chadwick, General Manager of STH Australia. “We will market Melbourne Storm Tours extensively at home and abroad and look forward to welcoming fans to matches as travel opens up post-Covid.”

Storm GM – Commercial Daniel Cullinan is pleased to welcome STH Australia to the club as the official travel and Hospitality partner.  “We’re excited to be able to provide our Storm members and supporters with access to premium travel packages to Storm games across the season”. Known as Melbourne Storm Tours, this will give all fans a great opportunity to chase Storm around Australia.

STH, the world’s leading provider of sports travel and hospitality, now have offices in the UK, Japan, New Zealand and Australia. In addition to their extensive travel programme line-up, STH operate and market hospitality programmes at some of the world’s biggest sporting events, including being the exclusive provider of in-venue hospitality at the forthcoming Tokyo Olympic Games.

Melbourne Storm was the first ever professional rugby league club in the state of Victoria and won their first premiership title in just their second year in the NRL. Storm have played in a total of 10 grand finals during the club’s 22-year history, missing the finals on just three occasions.

Melbourne Storm Tours packages are available HERE.


For more information contact:

Sam Chadwick

General Manager, STH Australia