NFL TOUCHES DOWN IN TWICKENHAM FOR THE FIRST TIME
Background
STH was appointed by NFL as official hospitality sales agent for the New York Giants v Los Angeles game at Twickenham.
The game will be held on Sunday 23rd October as part of NFL’s 2016 International Series in London, and will be the first game ever held at the famous Twickenham Stadium.
Demand for tickets is high, with general admission tickets to the game selling out in minutes when they went on sale in 2015. Since the inception of the International Series in 2007 the NFL has achieved accelerated growth in the UK and the league has a estimated UK fan base of more than 13 million.
Our Role
STH Live has provided sales and marketing services for the event, as well as Operations and Ticket fulfilment consultancy. Adopting the event look and feel for our website has been a key feature of our marketing campaign with a fully functioning ecommerce enabled website supporting the direct sales effort of a dedicated sales team.
We used the event brand to create our NFL Official Twickenham Hospitality identity which was used across all channels
New York Giants wide receiver Odell Beckham (13) attempts to make a leaping catch during a week 13 NFL football game on December 6, 2015