Exclusive Ticketing and Travel Partner for Team GB


STH was appointed by the British Olympic Association (BOA) as their official ticketing and travel partner for four Olympic Games, including the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games.

The BOA is the National Olympic Committee for Great Britain and Northern Ireland. It’s mission is to develop, promote and protect the Olympic Movement in their territory in accordance with the Olympic Charter.

Our Role

STH will provide new and innovative ways for fans to engage with and support Team GB through the creation of official travel packages for Team GB fans wishing to travel to future Games including Tokyo 2020, the Beijing 2022 Olympic Winter Games and Paris 2024. In addition, fans who only wish to purchase tickets can also do so via the Team GB Live website, as STH are the Authorised Ticket Reseller (ATR) for the UK and Ireland.

As well as tickets and travel packages, STH will also work alongside the BOA to create a series of fan engagement events, as well as other unique experiences, including access to the Team GB Ball.

STH worked closely with the BOA to adopt Team GB branding and market via official Team GB Channels.


of ticket sales for PyeongChang 2018 against against target.


In the build up to the PyeongChang 2018 Olympic Winter Games, Team GB Live worked closely with the BOA to ensure that fans, patrons, athletes and athlete friends and family were fully engaged with Team GB Live.

The continued drive to promote and deliver an exceptional service for Team GB Live will continue into Tokyo 2020 and the next Olympic cycle.

In the initial six months following the launch, Team GB Live achieved:

Page views from 72k visitors to the website
Sign ups to the Team GB Live Database
Travel package enquiries and ticket requests

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