STH Announces Record-Breaking Delivery of World Baseball Classic Experiences
STH Announces Record-Breaking Delivery of World Baseball Classic Experiences
STH, the official hospitality partner of the 2026 World Baseball Classic, successfully delivered a landmark global hospitality programme, marking the first time in the tournament’s history that a full-scale hospitality offering has been executed across the United States of America.
In partnership with JTB, STH supported the sale and fulfilment of over 18,000 tickets across a diverse portfolio of premium experiences. The programme launched 30 unique hospitality and travel products, each designed to elevate the fan journey beyond the game and provide seamless, high-end access to one of baseball’s most prestigious international competitions.
Packages were sold into 19 countries worldwide, reflecting the growing appetite for premium, experience led sports travel. From domestic fans to international travellers, the programme successfully catered to a wide range of audiences seeking curated, end-to-end event experiences.
World Baseball Classic Experiences powered by STH combined premium seating, elevated service and curated travel offerings to create a fully immersive event experience. From suite-level access to bespoke travel packages, the programme was designed to meet the expectations of a modern global sports audience.
Delivery spanned four host venues, including locations in the United States and Tokyo, Japan, with each market requiring a localised approach while maintaining a consistent global standard. This multi-market execution reflects STH’s ability to scale complex hospitality programmes across regions while preserving quality, consistency, and brand integrity.
“This tournament marks a major milestone not only for the World Baseball Classic, but also for the continued evolution of STH within the global sports hospitality landscape,” said Claire Morris, CEO Sodexo Live! UK&I & STH and SVP & Global Head of Sales & Development. “Delivering a programme at this scale has required close partnership, innovation, and a deep understanding of both the market and the modern fan.”
The success of the 2026 programme sets a new benchmark for future international sporting events, positioning STH at the forefront of premium sports hospitality in the US and reinforcing the World Baseball Classic as a truly global spectacle both on and off the field.
