All Blacks Tours:

All Blakcs Tours Logo


All Blakcs Tours Logo

In 2012 STH Group was exclusively appointed by New Zealand Rugby to manage the travel of its supporters under the brand “All Blacks Tours”.

The All Blacks are New Zealand’s national team and the most successful international men’s rugby side of all time with a winning percentage of 77% over 597 Tests from 1903 to 2021.

The All Blacks have three Rugby World Cups to their name, winning the inaugural trophy in 1987 and then again in 2011 and 2015.


All Blacks Tours offer a range of top-quality supporter tour options for all international fixtures that include accommodation, travel and official match tickets as well as access to unique tour events and merchandise.

Packages have included the Rugby World Cup 2015 and 2019, the DHL New Zealand Lions Series 2017 as well as the annual Steinlager Series, the Investec Rugby Championship, Bledisloe Cup and End of Year Tour.

All Blacks Tours also work in partnership with Air New Zealand to deliver a seamless travel service for All Black rugby fans as we transport them around the world to key rugby matches.


Taken more than 25,000 customers on 84 regular season tours to 14 different countries stopping off in 35 different cities.

Including two Rugby World Cups, the 2017 Lions tour and two Seven’s World Cups.


Sold 3,876 travel packages for Rugby World Cup 2019 in Japan, equating to 13,041 tickets –104% of our ticket allocation.

34 hotels across Japan were contracted and 12,332 room nights booked by All Blacks Tours.

651 flights were booked for customers and 40 individual coaches were organised just for the Final.

Our world class sports and hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime.

STH is a partner that you can trust. With the strong backing of our shareholders Sodexo, the foundation of our business is secure, and their expertise is also called upon when required to further enhance the professionalism and expertise we bring.

We are industry leading, innovative and trustworthy, with a long and enviable track record of consistent excellence across some of the biggest sporting events in the world.